GAD / ILLUSTRATED STUDY

Dynafit Headquarters: two peaks, a workplace and a public destination

Barozzi Veiga connects a recognisable Alpine profile with an office and public services, making the brand headquarters a place people can visit and return to.

Illustrated study · Office architecture

The twin pointed volumes and diagonal facade of Dynafit’s Speed Factory headquarters. Resized and converted to WebP; photograph licensed under CC BY-SA 4.0.Photo: Rufus46 · CC BY-SA 4.0 · Image source · Resized and converted to WebP

Two peaks beside the motorway

Barozzi Veiga gives the headquarters two pyramidal volumes in Kiefersfelden’s Inn Valley. Their profile can be read from the motorway, while inclined faces bring a different scale to the building at closer range. The design makes a useful distinction between recognition at speed and arrival on foot. For a mountain-sports brand, the silhouette carries an association with the surrounding terrain; its architectural interest lies in how that large gesture changes as a visitor approaches, rather than in the resemblance alone.

A diagonal envelope

The architect describes an envelope that addresses solar exposure while opening toward the surroundings. Its diagonal lines reinforce the geometry of the two forms, and reflections alter their appearance. This ties the facade to the building’s overall shape rather than treating it as an independent decorative layer. A useful reading follows the change from an apparently solid distant profile to a more articulated surface nearby. The stated shading purpose is a design provision; the project material does not supply measured energy savings.

Two audiences share an address

Dynafit presents the Speed Factory as both its workplace and a destination with a store, sports services and a bistro. The architect’s interior description uses slabs, columns and two service cores. Taken together, these accounts suggest a headquarters with more than one daily rhythm: staff return to work, while customers arrive for particular services. That is a more demanding brief than an office lobby alone. Shared identity needs clear routes and thresholds so that a visitor’s destination remains understandable alongside the working areas.

A headquarters people return to

The public programme includes care and repair and ski-making workshops. Those uses give people a reason to return after buying equipment, extending the brand encounter beyond a showroom visit. Oberalp records the opening on 19 September 2024 and reports approximately 10,000 m² of usable area. The relevant design question is how a headquarters accommodates those recurring exchanges. Repair is a stated service here; its presence creates a programme to study, without establishing how much waste has actually been avoided.

Another facade of Dynafit’s headquarters, with the brand name and snow-leopard marker. Resized and converted to WebP; photograph licensed under CC BY-SA 4.0.Photo: Rufus46 · CC BY-SA 4.0 · Image source · Resized and converted to WebP

Two peaks beside the motorway

A diagonal envelope

Two audiences share an address

A headquarters people return to

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